KATSEYE – SIS (SOFT IS STRONG)

Description

Released in 2024, SIS (Soft Is Strong) introduced KATSEYE as HYBE and Geffen’s ambitious multinational girl group, blending K-pop training systems with Western pop sensibilities in a sleek, confident debut EP. Across tracks like Debut, Touch, and My Way, the record mixes glossy dance-pop, R&B, and electronic production with themes of empowerment, individuality, and sisterhood, reflecting the group’s diverse international lineup and the bond formed through Netflix’s Dream Academy project. Despite its short runtime, the EP established KATSEYE’s polished performance style and global pop ambitions, with Touch in particular gaining major traction online through viral dance trends and streaming success. Positioned between K-pop precision and contemporary Western pop accessibility, SIS (Soft Is Strong) served as a strong introduction to one of the most heavily watched new girl groups of the mid-2020s.